فصلنامه ابتکار و خلاقیت در علوم انسانی
سال یازدهم شماره 44 (بهار 1401)

The main purpose of this research is to design an innovative model of transformational leadership in secondary schools and to validate it.

The research method was qualitative from the data type of the foundation. The study population consisted of a selection of experts including university professors and principals of education who have gained valuable experience in transformational school leadership over the years. 30 samples were selected. Semi-structured interviews were used to achieve the research model. MaxQDA software was used to analyze the data and 10 Corbin and Strauss acceptance indicators were used to validate the model.

The results obtained from the interview texts were first open-coding, then the initial concepts were created by putting together the initial codes, and finally, by relating the concepts, the categories were drawn and the final model was obtained. This model was designed with the focus on designing the performance management system of secondary schools by specifying the causal conditions, strategy, background conditions, intervening conditions, and consequences. The validity of the model was also confirmed.

The results show that transformational leadership in secondary schools consists of 9 selected chapters consisting of facilitation in planning and training, human resource management and maintenance, innovation creation, supportive leadership, self-management, motivational leadership, organizational performance management system design, effectiveness, And their central strategy and central codes that are effective in forming the research model.

The purpose of this study was to explain the elements of creativity-oriented curriculum for teacher-student education. This study was performed by synthesis research method. Articles were searched using the keywords creativity, creative teacher, creativity education, creativity in teacher training and creativity in the curriculum. To search for Persian articles, the databases of Jihad Daneshgahi, the comprehensive database of humanities, the database of national journals and the database of Noor specialized journals have been used, and to search for English articles, the databases of Google Scholar, Proquist, Science Direct and Elsevier have been used. Based on inclusion and exclusion criteria, 32 articles were included in the study. Findings were analyzed based on Acker model. Findings showed that the logic of the creativity-based curriculum is based on the realization of the document of fundamental change, localization of creativity, empowerment of creativity and adaptation to change. Content should be diverse and diverse, motivating, tailored to the needs of the day, and the organization of this content should be based on spiral and integrated organization. The teacher has the role of facilitating and stimulating creativity. Learning activities should be based on combined methods, workshops, questioning and participatory learning. Use information and communication technology in teaching to enrich the teaching process. To develop creativity, this skill must be combined in the teaching and learning processes of student-teachers, and especially in their internship. The creative environment should also have features such as motivating, participatory and based on creative architecture. Evaluation of student-teacher teaching and learning processes is based on metacognitive, process and functional self-assessment.

This study was conducted in order to identify the factors contributing to the ethical decision-making of adults, and to understand the role that creative morality plays in it.

To identify the factors affecting the moral decision-making of adults, a meta-synthesis of scientific researches in the field of ethical decision-making was performed. The articles used in this meta-synthesis were published in the 1990s in Iran. Actually, fifty-four articles were used in this meta-synthesis, all of which were published in scientific journals.

The result of this meta-synthesis shows the following seven factors to be the main influences on adults’ ethical decision making: one’s external environment, attitude, personality traits, learning abilities, mental and cognitive capabilities, demographic characteristics, and the specific conditions/circumstances of the moral issue at hand.

four of these factors, namely one’s environment, attitude, learning abilities, and the circumstances surrounding the moral issue signify the central role that creativity plays in moral decision making; through/using which a solution to various moral dilemmas could be found/through which a general scheme for solving ethical dilemmas can be devised.

An important factor in strategic marketing and advertising situations is a correct understanding of how consumers make decisions. Customer buying intent is also part of consumers' cognitive behaviors that show the way a consumer is expected to buy a particular brand. The purpose of this study was to evaluate the role of marketing innovation and creative advertising in the intention of customers to buy in Digi Kala Company in Tehran.

The research method is applied in terms of purpose and descriptive correlation according to the data collection method. The statistical population of the study is all customers of Digi Kala Company. Using Cochran's formula, 384 people were selected as a sample and 400 questionnaires were distributed non-randomly through available sampling, thus a questionnaire was prepared and at the beginning, a question was asked whether you have ever made a purchase from Digi Kala Company or not? Those who answered positively completed the questionnaire through Porsline and 393 questionnaires were collected.The reliability of the questionnaire was evaluated by calculating Cronbach's alpha coefficient which was 0.818. The data were also measured by structural equation modeling and Smart PLS software.

The results showed that creative marketing and creative advertising play a role in the intention to buy and the effect of brand awareness and trust on the intention to buy has been shown and the impact of privacy concerns on empathy is also expressed, and the online shopping experience has played a role in trust. Finally, the effect of the role of emotional value on brand awareness as well as the intention to express empathy on the intention to buy was not confirmed.

From the customers' point of view, the most influential factor on the purchase intention is the trust variable with the statistic of 9.876 and the least effective factor on brand awareness is the emotional value variable with a statistic of 1.207.

The purpose of this study was to investigate the mediating role of competitiveness in the relationship between perceptions of family support and entrepreneurial attitudes in high school students.

This was a descriptive-correlational study using structural equation modeling. The statistical population of the study included all high school students in Yazd, 415 of whom were selected by multi-stage cluster sampling. To collect data detritus from questionnaires competitiveness of Franken et al. (1995), entrepreneurial attitude Dalijah (2017) and the perception of the support of families Prosidano and Heller (1983) were used. The obtained data were analyzed at two levels of descriptive statistics (describing how the data are scattered) and inferential statistics (testing research hypotheses and fitting the measurement model).

The results showed that there is a significant direct effect between perceptions of family support and competition and also between competition and entrepreneurial attitude (P<0.01). On the other hand, the perception of family support can have a significant indirect effect on the entrepreneurial attitude through the mediating role of competition, the effect of which was equal to 20%.

By strengthening the spirit of positive competition and increasing family support, entrepreneurial attitude can be raised in students.

This study was conducted with the aim of the effectiveness of play-based interventions on the creativity and self-worth of elementary students. The research was semi-experimental design with pretest, posttest, and one-month follow-up design with a control group. By cluster sampling method in the screening stage, 30 students were selected and randomly assigned in two groups (experimental and control). The experimental group underwent cognitive-behavioral play-based intervention in 10 sessions. Abedi Creativity Questionnaires and Crocker self-worth scale were used to collect the required information. The results were analyzed using repeated measurements ANOVA. The results showed that there was a significant difference between the two groups (experiments and control) in the variables of creativity and self-worth (p <0.001). In addition, the lack of significant difference between post-test and follow-up scores in the experimental group indicated the persistence of the effect of the intervention on research variables. It seems that this intervention can be used to increase the creativity and self-worth of elementary students.

The present study was designed and implemented to provide a flexible work system model for hiring and retaining the organization's elites.

The strategy of the present study is a case study. The type of goal is practical and in terms of method, quality and multi-case study. The data theorizing strategy is the foundation. The statistical population of the present study is the managers of different departments of the National Foundation of Elites and Elites working in research institutes, of which 14 people were included in the study through purposive sampling. Interviews were used to collect data. Data analysis was performed based on thematic analysis.

The codes extracted from the interviews were classified into five categories (5 dimensions) that provide a flexible work system model. These four dimensions include flexibility in work scheduling, flexibility in place or workplace, flexibility in the amount of work (workload and hours), work continuity flexibility and functional flexibility.

The first four dimensions included dimensions related to time, place, workload and work continuity in all previous researches. The present study adds a fifth dimension to the results of previous studies which is related to functional flexibility.

The aim of this study was to evaluate the effect of green human resource management on green creativity and green behavioral intentions with moderating role of green values. This is an applied research that was carried out as a descriptive-survey. The statistical population of this study includes senior managers, deputies and staff of the headquarters of the Ministry of Oil of Iran (N=191), of which a sample of 128 people was selected using the Cochran's formula. In this study, a questionnaire consisting of four dimensions and 20 items was used to collect data to test the hypotheses, which was developed based on a five-point Likert scale. The validity of the standard questionnaire was confirmed by the convergent validity method and the reliability of the questionnaire was approved by Cronbach's alpha coefficient and composite reliability. The partial least squares technique was used to test the hypotheses. The results of testing the research hypotheses showed that green human resource management has a positive and significant effect on both behavioral intentions and green creativity of employees. It was also found that green values moderate the relationship between green human resource management with green creativity and green behavioral intentions of employees. According the results green human resource management can provide the basis for green creativity of employees and influence the green attitude of employees. It can also motivate employees toward green environmental behaviors by institutionalizing organizational green values.

Creativity is one of the three major human abilities that is important for success. Therefore, conducting research in this field is important.

The aim of this study is to model the structural relationships of academic buoyancy on creativity with the mediating role of students' academic self-efficacy.

The design of the present study is descriptive and correlational by structural equation modeling. The statistical population included all students of Islamic Azad University of Tehran in the fields of humanities. Using cluster random sampling method, 384 people were selected as a sample to participate in this study and completed the Dehghani-Zadeh & Hossein Chari academic buoyancy, Abedi Cognitive Creativity and McIlroy & Bunting self-efficacy questionnaires. Pearson correlation methods and structural equation modeling using SPSSV19 and LISRELV8.80 software were used to analyze the data.

The results showed that academic buoyancy had a direct and significant effect on academic self-efficacy (0.47) and cognitive creativity (0.50). Also, academic buoyancy due to academic self-efficacy had an indirect and significant effect on cognitive creativity (0.56).

Finally, based on the results of this study, it can be said that academic buoyancy has an effect on cognitive creativity through academic self-efficacy, so the knowledge of psychologists, counselors and other experts on these variables can be helpful in promoting students' cognitive creativity.